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Deerfield bridge work diverts shopping traffic
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The economic climate is dishing out pain to many businesses and workers in Michigan. And the Blissfield Area Chamber of Commerce, an organization funded by business interests, is in the same boat.
Membership in the organization is down from more than 100 to just over 60. But the organization isnt taking it lying down. Instead, the chambers borders have expanded, its focus has broadened, and its visibility in everyday life in Blissfield has increased.
What we are doing now is reorganizing to make the focus more about community development, and not only about economic development, said Frank Baker, president of the chambers board of directors. And not just for Blissfield, but for the greater Blissfield area.
In the past, Baker said, the chamber focused on the central business district. But with the advent of the DDA, he said, the chamber now had the ability to explore other avenues. More broad-minded subcommittees such as the Economic Development Council have sputtered. But the current chamber mission is directly related to a more recent chamber subcommittee the Area of Blissfield Community Development group, or the ABCD. That committee invited members from all sectors of the community including business, government, service groups, the schools, and more, to join and help form a community vision.
When Baker was selected as new chamber board president, he brought the ABCD format with him.
The new chamber is heavy on structure. The chambers executive committee of Baker, Bill Warner, Barb McHenry, Barb Bates, Beth Borchardt and Kay Brown meets every Monday at 9 a.m.
In the past, we never met except the monthly board meeting. And even some of those were canceled, Baker said. We probably didnt even have 12 a year.
The Board of Directors continues to meet once a month. But thats where the chamber branches out. Each of the nine members of the board is a liaison to a subcommittee.
Theres a committee for just about everyone who is interested in making Blissfield a better place, said Shelly Woods, director of the chamber.
These subcommittees meet once a month or more. Sometimes they meet in private homes. Sometimes they meet in restaurants.
We want people who have an area of expertise or a passion to volunteer for two hours a month, to get together and bounce ideas off each other, Baker said.
A recent marketing committee meeting, the group discussed a new Discover Blissfield brochure, the Advances Visitors Guide and more.
We talked about the things we like, and the things we didnt like, said Woods.
Another thing that came out of the meeting was the idea that the chamber lacked a marketing plan.
Now Mick Raich expects to have a draft of a community marketing plan at their next meeting, said Baker.
The big push, of course, is finding the people to fill the slots on the various committees. Despite the business of todays modern parents, Woods said people will make time to serve their community.
We like busy people, Woods said. Busy people get things done.
Baker said that the chambers structure would allow civic-minded people to use their time better.
There are many good people out there already volunteering their time. Were not asking for more time. But were trying to coordinate their work with others work. In effect, it multiplies their work, Baker said.
The chamber is reaching out to new partners. Officials from Riga, Blissfield, Deerfield and Palmyra townships have been contacted by the chamber. The chamber is also attempting to strengthen relations with the Blissfield School District.
Schools are a significant entity in this community. School sports, for instance, can be an economic engine if we can hook on to it properly. If we work together to coordinate activities, we can help improve the business atmosphere in the community, Baker said. Its a win-win proposition. The schools are talking about new buildings or renovations. Were asking how we can help them. Because we understand that a first class school system attracts employees, attracts families and attracts business to the community.
The chamber has also made more frequent stops in front of Blissfield Village Council, taking an active role in many village issues.
Its our position that village council missed the point with the village office project. There wasnt enough understanding of the needs and wants of the citizens, and it went down in flames, Baker said. What were trying to do within the chamber is create more opportunity for citizen involvement to provide input.
In recent months, the chamber has taken a lead role on the water tower logo project and confronted village council on the villages refusal to enforce ordinances without a complaint. The Chambers recent interest has left some village trustees feeling like their toes were stepped on.
What were trying to do is provide input. Were studying issues and presenting ideas to council, Baker said.
Last winter, Kay Brown, on behalf of the ABCD, proposed several options to council for a village hall.
As a result, council has taken a longer-range view on the issue. Theyve stepped back from trying to get a new office built and have begun revisiting the idea of relocating the (Department of Public Works), Baker said.
The DPW issue is one that has created much debate in the community before. The chamber and the ABCD have recently brought the issue back to life, bringing in officials from the Michigan Department of Environmental Quality and experts on brownfield redevelopment to speak in Blissfield.
Baker said the chamber would not shy away from controversy.
The goal is to improve Blissfield, Baker said. The DPW is a prime commercial development site. Its centrally located. There are not many natural features in this community that you could play on. (The DPW site) is one of them, Baker said.
Kay Brown said that shes been told the DPW will outgrow their site within 10 years.
If thats the case, then my not move now, and find a better use for the site, Brown said.
Baker and village trustee Art Weeber have long been proponents of finding a higher and better use for the DPW site. Baker said he knows people are going to say that Art and Frank are using the chamber for their agenda. But, he said, the chamber is open to opposing viewpoints and welcome people with different ideas to work on the committees.
Baker and Woods say the chamber of commerce hasnt forgotten about doing the things it once did, like work on brochures, improving the chamber website, and organizing car shows.
Not only are those things still being worked on, they are being worked on by many more people, Baker said.
Woods pointed to the recent influx of interest in the car and bike shows.
Since the DDA took over, weve seen new people become more involved, and were tapping into the whole Blissfield DDA district instead of the same three or four members we used to count on for everything, said Woods.
Baker said the chambers ability to serve its members would be even better as more people get involved.
We know that there are people who want the chamber to do more for them. But the only way the chamber can do more for them is if they get involved. There are people who Shelly running from door to door downtown every day asking businesses what they want, Baker said. Thats just not going to work.
Baker said that the tough economic climate makes chamber membership even more important.
The benefits that come to paying members accumulate in different ways. The new website is going to get substantially more traffic, with new features offered to chamber members. Were going to promote Blissfield with brochures and a new marketing plan. Were going to try to coordinate activities to bring more people community businesses, Baker said. Why would a person come to town to visit a tanning bed if theres a tanning bed in their town. But maybe theyd come if they were also going to get a massage. And maybe the husband might be convinced to come and spend the afternoon at the model railroad club. And then theyd go have dinner. Were trying to get people acting in a coordinated fashion so we can turning things around.
He said the cost of joining the chamber is equal to the cost of a night out on the town.
I hear former members say that business is down, and things are bad, so they cant join. But there isnt a time when investment in the chamber was more important, Baker said. If nothing else, the chamber provides you with some reassurance that things arent as bleak as they might seem.